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STHPhotography is owned and operated
by Sloan Thomas Howard
In 1991, I graduated with a Bachelor's Degree
of Fine Arts at the State University of New York at Purchase majoring
in sculpture & photography. I excelled and enjoyed both, however, photography
has always been my first love. By graduation I had already worked photo
lab and wedding photography jobs and moved to assisting successful commercial
photographers with Fortune 500 clients. My primary motivation was my
desire
to become a commercial photographer.
For three or so years I had a very busy
schedule, working long days, seven days a week with every major photographer
in the area and with every new
photo gadget on the market. By nature, I learned quickly, adsorbing
many fresh, cutting-edge techniques and styles. Working for many photographers
helped me to grow and mature as a photographer, learning how to respect
clients and understand which photo equipment would best suit me as
a freelance
photography. Learning the job took many long hours but I loved it!
As time passed and I grew apart from the assisting jobs, I began to
develop my own client base. Expressing my opions and style was becoming
more of
a passion. I knew it was time to start working for myself. Booking
jobs with local clients was a little awkward because of the overlapping
connections
I had with my previous employers and clients. Over time, my previous
employers became my peers. There was enough room for one more photographer
in the
world. My new clients included just about every business in town. My
big break came when one of the photographers for a large local publishing
company moved. I was able to step into her role. The company had a
studio
full of equipment that I I could use, however, I still needed my own
equipment. One of my first assignments for them was to shoot a "how-to" book in upstate
New York. I would earn about as much as a good set of lights would cost,
so just before I left I broke out the American Express and ordered my
lights. I planned to shoot the job, come home, invoice it and get paid
before my bill came. That's just how it worked out, and now I had lights.
For a few years to follow I did just that; I worked for equipment and
assisted to pay the bills.
Suddenly it was the mid 90's, I had not assisted in years, my studio
was full of equipment and I had new daughter. That year, one of my
clients
had a thousand page catalog to produce. Opportunity knocked and it
was a chance to become one of the digital photography pioneers. I leaped
head
first into buying one of the first digital cameras -- a hefty $30,000.
I knew the catalog shoot would pay for it, and I would learn the technical
side of digital photography. Luckily, with an American Express card
and
a precommitment from the client, we were able to create one of the
first ever all-digital catalogs.. Digital photography helped me become
a well-
rounded photographer. Now with today's technology, quality has become
so advanced that there is no real reason to shoot film any longer.
It's 2004 and I am taking advantage of another new technology; the
Internet. Many things keep changing in this industry, such as styles,
equipment
and procedures, but many remain the same for me; things such as work
ethic, high standards and my valued relationships with clients. As
a photographer,
I value what I learned a long time ago and that I look forward to my
future of meeting new people, starting new projects, acquiring new
equipment,
learning new things and doing a great job!
Sincerely,
Sloan Howard |
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